NIMRATA SINGH

Identified a strategic whitespace to expand Victoria Beckham Beauty into fashion-forward luxury suncare.

End-to-end development of a luxury womenswear category, spanning design, production, and brand creation.

Developed a global expansion strategy for The RealReal, integrating market analysis, retail strategy, and customer experience design.

Repositioned Drunk Elephant through a system-led strategy, integrating consumer insights, campaign development, and multi-channel execution.

Conceptualized and directed a one-minute brand film, translating heritage craftsmanship into an emotionally driven narrative.