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NIMRATA SINGH

Building distinctive product experiences through merchandising, analysis, and market insight.

CATEGORY MANAGEMENT 
& MERCHANDISING

© Last Updated 26/06

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01

VICTORIA BECKHAM BEAUTY

OVERVIEW

Identified a strategic whitespace to expand Victoria Beckham Beauty into fashion-forward luxury suncare.

PROJECT TYPE

ACADEMIC

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02

KSHITIJ JALORI

OVERVIEW

End-to-end development of a luxury womenswear category, spanning design, production, and brand creation.

PROJECT TYPE

INDUSTRY

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03

THE REAL REAL

OVERVIEW

Developed a global expansion strategy for The RealReal, integrating market analysis, retail strategy, and customer experience design.

PROJECT TYPE

ACADEMIC

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04

DRUNK ELEPHANT

OVERVIEW

Repositioned Drunk Elephant through a system-led strategy, integrating consumer insights, campaign development, and multi-channel execution.

PROJECT TYPE

ACADEMIC

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05

MAISON MICHEL

OVERVIEW

Conceptualized and directed a one-minute brand film, translating heritage craftsmanship into an emotionally driven narrative.

PROJECT TYPE

ACADEMIC 

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